Typography

We have officially chosen a title for our film now and this will help me find typography which will suit the wording - we are calling the film 'Target 3.8'. We have chosen this name because it makes it clear that the situation in the film is organsied and has happened before- the word 'Target' sounds intimidating and the point in the number makes it sound clinical and as if this has happened before. The '3.8' implies the violence that will occur as it is not a whole number as you would usually put to a whole person.


As the title sounds clinical and organised, the typography needs to reflect that : this should look as if it is written on a document or written using a neat font.



This is the title written as caligraphy. This looks interesting because the words are creepy and the typography contrasts to this. I like that this type looks like a handwritting and fints with the idea that this is a document because it is written neatly.



The typography here is like a type writer. This is relevant as people (in hospitals, schools etc) tend to use typwriters or stamps to fill in documents quickly. The wirtting on a type writter relates to the clinical idea of the film - the typewriter look looks clinical as it would be on a document and this relates to idea that this situation is organised and has happened before.




This type is very similar to the last one but more word away. This type is interesting as it still looks clinical but older. This works well with the idea of the situation being organised but adds the idea that this is a long running idea; it looks like the work has been worn away and is decaying. This links to the idea of things being taken apart and the 3.8 part of the title.